A fundamental challenge of a successful destination development is the requirement to positively align the desires and ambitions of a broad cross-section of public and private stakeholder groups; from local planners and environmental groups, to bar owners, taxi drivers, retailers, hotel managers, restaurateurs, residents and tourists. In keeping ahead of the competition, long-term plans must balance economics and market demand with a clearly defined vision that can be delivered in coherent phases.

Bell Group offers a pathway to strategic destination development for both public and private sector opportunities.

Every project has it’s own unique challenges. If you think your investment project could benefit from our expertise please feel free to Contact Us.


  • Strategic Planning

  • Design Charrettes

  • Industry Workshops

  • Feasibility Studies

  • Target Market Research

  • Visitor Friendliness Assessment

  • Organizational Restructuring

  • Economic Impact Analysis

  • Bylaw and Policy Review

  • Grant Application Writing

  • Report Writing

  • Budget Development

  • Mentoring & Training

  • Approval Process Assistance

  • Investment Attraction

  • Visitor Attraction

Bell Group’s expertise and proven track-record of success in the Tourism Industry can add value to a project in the following sectors: ​

  • Private Sector Investors

  • Municipalities

  • DMOs

  • Government (provincial / federal)

  • Economic Development Boards / Committees

  • Downtown Associations


Tourism Red Deer

Value of Project:

Description of Services Provided/Deliverables:

  • Operational Organization Review

  • Review and rewrite of job descriptions if necessary to align with Strategic Plan

  • Industry Engagement

  • Build industry database with support from staff, City and County (CATA)

  • Host stakeholder engagement session with the goal of forming working groups to draft Journey Maps

  • Rebuild Relations with Key Catalyst Organizations

Waterfront Area Redevelopment – Town of Sylvan Lake

Description of Services Provided/Deliverables:

  • Review and provide recommendations to amend outdated bylaws, policies and definitions that impede investment

  • Participant and advisor during Waterfront Area Redevelopment Plan design charrette

  • Review and provide recommendations to Lakefront Access Plan to encourage and promote investment in P3 property (i.e. day mooring, commercial opportunities)

  • Developed a series of investment attraction brochures to demonstrate the progression of the Waterfront Area Redevelopment Plan

  • Prepare documents (i.e. lease agreements, investor profiles, and other P3 related documents)

  • Ongoing contact with investors and developers looking to proceed with P3 development

  • Project and content manager of investment attraction video (please see link below)

  • Project Video:

Contact Us

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